The Wall Street Journal reported last week that Roku was in talks to acquire the short-form video service’s content. And this morning, Roku announced that it has indeed reached a deal for the exclusive distribution rights to all of Quibi’s programs.

Roku said it will make this content available for free with ads on The Roku Channel. That doesn’t just include the shows that were previously available on Quibi, but also “more than a dozen” programs making “their exclusive debut on The Roku Channel” — in other words, they were created for the service but unreleased due to the app’s shutdown.

“Today’s announcement marks a rare opportunity to acquire compelling original content that features some of the biggest names in entertainment,” said Roku’s vice president of programming Rob Holmes in a statement. “We’re excited to make this content available to our users in The Roku Channel through an ad-supported model. We are also thrilled to welcome the incredible studios and talented individuals who brought these stories to life and showcase them to our tens of millions of users.”

While Roku is most popular for its streaming TV gadgets and programming, promoting is a developing piece of its business. Also, it says The Roku Channel (which offers both free substance and membership channels) arrived at 61.8 million U.S. watchers in the final quarter of a year ago.

Quibi, then, declared its closure in October, only a half year after its splashy dispatch. The administration was centered around making video scenes that endured 10 minutes or less and were intended for survey in a hurry — a helpless fit for a time of pandemic and lockdowns.

In their goodbye note, chiefs Jeffrey Katzenberg and Meg Whitman recommended that the administration flopped because of a blend of awful planning and the way that “the thought itself wasn’t sufficiently able to legitimize an independent real time feature.”

“The most inventive and innovative personalities in Hollywood made notable substance for Quibi that surpassed our assumptions,” Katzenberg said in the present declaration. “We are excited that these accounts, from the dreamlike to the eminent, have discovered another home on The Roku Channel.”

It’s additionally significant that the administration was at first centered totally around versatile survey, with no real way to watch the shows on keen TVs. That at last changed, beginning with the expansion AirPlay uphold. Presently, with the Roku procurement, it appears to be that shows intended to be viewed on your cell phone will rather be seen fundamentally on your TV.

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