In Brand Marketing, Celebrity endorsements have been a marketing tool. Like the theory of advertising states, celebrity-appeal equal more sale, lots of brands have leveraged on the popularity of a celebrity to gain product awareness and bring about brand recognition in all media space.
Brands are now beginning to not only focus on artiste, actors or musicians but now using celebrities with a fanbase strong enough for them to consider partnering with. Hence, most of these celebrities have emerged from the Big Brother Naija show.
Since the history of BBN, brands have been working with several ex-housemates. However, during the show there where housemates we thought would have gotten lots of endorsements for one reason or the other. However, the case has not been so.
See the list of housemates yet to get enough endorsements.
1. Eric Akihgbe Oshiokhai
BBN season five ex-housemate, Eric was a show stopper just at the first entrance to the big brother house. We did not only think he would stay more on the show before his eviction, but we also thought he would get a lot of brand endorsement. However, since his eviction, he has worked with only one brand, Cravendeel.