Almost three-quarters of WIF members (71 per cent) want more support for the development of women in leadership roles, nearly four out of five WIF members (78 per cent) want more gender diversity in boardrooms, and almost one in three (29 per cent) have experienced social media abuse based on their gender.
Although #GetOnside tackles issues like these head-on as organizations and individuals pledge to provide women in the game with greater support, mentoring, visibility, opportunities and networking.
However, Sky Sports said: “We pledge to #GetOnside by becoming a Women in Football Corporate Member to enable us to support our people with the best leadership, training and development we can.”
The #GetOnside family also includes WIF’s lead partner Barclays, Aston Villa, Brighton, Everton, FIFPRO, the FA, Football Manager, ITV Sport, League Managers Association, PFA, Portas, Scottish FA, Sian Massey-Ellis, talkSPORT, TEAM Marketing and the World Football Summit.
More pledges will be revealed soon by WIF, who are encouraging the industry to build a future where thriving in football is driven by ability, not identity.
Meanwhile, WIF chair Ebru Koksal said: “We know that this campaign has the power to change lives – and therefore to change the game. Football is an industry that’s changing, and our new #GetOnside initiative is a great opportunity for collaboration for the continued drive to equality for all.”
WIF CEO Jane Purdon added: “Football belongs to all of us, but sadly real barriers exist for women in the game. We know that football wants to change this, and I applaud the many organizations who have stepped up and committed to take action to help create a fairer, more inclusive game. The future is equality – and we’re bringing it home.”