The Portuguese Captain Cristiano Ronaldo, France’s Paul Pogba and Italy’s Manuel Locatelli all removed sponsor bottles away from the view of cameras when taking their seats at news conferences this week.
Euro 2020 tournament director Martin Kallen said UEFA has “communicated with the teams regarding this matter”.
“It is important because the revenues of the sponsors are important for the tournament and for European football,” Kallen said in a briefing.
Also, Pogba, who is Muslim and does not drink alcohol, objected to the distinctive green bottle of official Euro 2020 beer sponsor Heineken. The beer is marketed as 0.0 per cent alcohol.
However, the UEFA director Martin Kallen said that the tournament rules require compliance with UEFA’s promises to sponsors, though players with religious objections “don’t need to have a bottle there”.
There are currently no stated fines to be paid by the players who have been seen doing this act. but moving forward there might be fines added to such act in the press conference.